Mastering Internal Marketing: Strategies for Engagement & Organizational Success

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Unleash the power of internal marketing to boost engagement, align teams, and drive success.
This course helps you develop a people-first strategy to drive engagement, retention, and brand alignment through internal marketing.
Perfect for:
  • HR professionals improving retention and morale
  • College leaders focused on faculty/staff engagement
  • Marketing teams aligning internal and external messaging
  • Anyone building culture from the inside out
Overview

WHAT YOU WILL LEARN

Module 1

Foundations of Internal Messaging

What it is, who owns it, and why it matters
Module 2

Culture & Internal Messaging

How to assess, shape, and align culture with purpose
Module 3

Employee Engagement & Empowerment

Motivation, recognition, and employee voice
Module 4

Communication Strategies

Crafting clear, authentic, inclusive internal messages
Module 5

Cross-Functional Collaboration

Aligning HR, marketing, leadership & more
Module 6

Tools & Technology

Platforms for communication, analytics, and recognition
Module 7

Feedback & Evaluation

Track engagement, sentiment, and internal marketing ROI
Module 8

Building Your Internal Marketing Plan

Strategic planning for your own organization
Module 9

Leading Change with Internal Marketing

Messaging and inclusion during transitions
Module 10

Measuring ROI

Demonstrating the value of internal marketing efforts
Module 11

Case Studies

Real-world inspiration and actionable tactics
Module 12

Capstone Project

Create your own internal marketing strategy with optional expert feedback 

After This Course, You'll Be Able To...

✅ Launch a staff
   recognition
campaign

✅ Improve cross-
          department trust

✅ Measure internal campaign ROI

✅ Align brand story inside and out

How Our Course Is Transforming Workplaces

"This course was a complete game-changer for how I lead my team." Before taking Mastering Internal Marketing, I thought I understood employee engagement — but this course showed me how to make it intentional, measurable, and part of our daily culture. The workbook helped me audit our gaps, and the capstone project gave me a real plan to bring to leadership. We’ve already improved communication across departments, and our staff feedback scores are rising.
- Trina Lewis, Director of HR, Midwestern College
"Ascension Academy gave my leadership team the mindset shift we needed." The sessions we took through Ascension Academy were not just informational — they were transformational. From self-confidence to strategic communication, every course helped our staff grow in professionalism and personal insight. Our student services team is now more aligned, motivated, and innovative than I’ve ever seen. This isn’t just professional development — it’s leadership development with heart.The courses are great! Brilliant theory and application, clearly explained by a professional in person. They explain why every section is important and how it can benefit your business.
- Dr. Melissa Chaney, Vice President of Student Affairs
"I finally feel equipped to align our internal and external messaging." As a marketing professional, I’ve often focused on our external brand — but this course helped me understand how much internal marketing drives retention and culture. The modules were practical and engaging, and I loved seeing real case studies. Our team just launched a new employee ambassador campaign based on what I learned, and the response has been overwhelmingly positive.
- Daniel Rivera, Marketing Strategist, Urban Impact Nonprofit

Why this course matters:

Cost $4,700 to replace an employee (SHRM, 2023)

11% Profitability increase with 5% boost in engagement (Gallup)

25% Performance lift from strong internal brand alignment

Easy as one, two, three

Choose Your Plan

Course + Workbook

$297
Perfect for individual professionals who want a self-paced, actionable way to improve employee engagement and internal alignment.
  • Access all 12 interactive modules packed with tools, case studies, and real-world strategies
  • Download and complete the Mastering Internal Marketing Workbook — a 40+ page toolkit to reflect, plan, and apply each lesson
  • Earn a Certificate of Completion to showcase your growth and commitment to culture transformation 

 👉Ideal for HR leaders, managers, or educators ready to lead change from within

Course + Workbook + Expert Feedback

$446
Includes: Everything in the Course Plan + Expert Strategist Review Get all the core content plus personal, professional insight into your internal marketing plan.
  • Submit your completed capstone project and receive personalized feedback from a senior strategist
  • Get recommendations and insights tailored to your organization’s needs
  • Strengthen your action plan with guidance from an internal marketing expert
  • Perfect for professionals who want deeper coaching and accountability

👉 Ideal for directors, department heads, and change agents seeking customized support

Team Access

$1,200
Includes: Everything Above for 5 People + 1 Group Debrief Session Empower your team with shared learning and strategic alignment.
  • Full access for 5 professionals (great for HR, marketing, and leadership teams)
  • Includes the workbook, certificate, and capstone project for each team member
  • Optional Group Coaching Debrief: One virtual session where our strategist helps your team align on key takeaways and next steps
  • Great for building a unified internal marketing strategy across departments

👉 Ideal for institutions or companies ready to scale engagement and culture improvement organization-wide

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